A mobile application has been launched to provide important information about the Philippine embassies in their respective Southeast Asian countries to Filipino women employed abroad.
The app, called “Babaeng BiyaHero,” was launched in May, coinciding with International Labor Day.
This App Provides Safe Access to Tips About Working Abroad for Pinay Domestic Workers
According to the Philippine Star, the Babaeng BiyaHero campaign is the official campaign of the Safe and Fair Philippines, which is supported by the European Union and the United Nations.
The mobile app has been described as a one-stop resource for the region’s female migrant workers.
GMA star Maine Mendoza is also a celebrity endorser for the app.
“One of its initiatives includes the Babaeng BiyaHero helpline and mobile app. Safe and Fair Philippines’ Celebrity Champion, Maine Mendoza, headlines the launch of the mobile application,” the release read.
“The mobile app aims to give Pinay Migrant Workers a safe access to practical tips when working abroad, important hotlines to call, maps and details of the Philippine embassy in their respective countries in Southeast Asia,” it added.
Realizing the rights and opportunities of women migrant workers in the Association of Southeast Asian Nations (ASEAN) or the Safe and Fair community, according to the Safe and Fair website, is part of a larger global initiative called the Spotlight Initiative. The aim, it continues, is to eliminate violence against women and girls.
“Pangkalahatang layunin nito na tiyaking ligtas at patas ang migrasyong paggawa para sa lahat ng kababaihan sa rehiyong ASEAN (Its main objective is to ensure safe and fair migration services for all women in the Southeast Asian region),” its website description read.
“The campaign calls on government officials, stakeholders, communities, and migrant workers themselves to promote a more equitable, safe, fair, and better normal for every Filipina by ensuring that they are equipped with the knowledge and capability to access effective and timely services that will support them throughout their migration experience,” it said.
Safe and Fair serves all Filipino female migrants in the SEA area, including those employed on land or at sea.
This also covers all the migration procedures, citing “pre-departure o bago umalis, in-transit o habang nasa biyahe, on-site o pagdating sa destinasyong bansa, return and reintegration o pagbalik sa Pilipinas.”
The International Labor Organization, the United Nations Entity for Gender Equality, UN Women, and the United Nations Office on Drugs and Crime collaborated on the regional Safe and Fair initiative.
Meanwhile, the OFW mobile app is also available on the Google Play Store and the Apple App Store.